Privacy Policy

Privacy Policy

Last updated: April 19, 2026.

We keep this policy simple. We collect information to run this website, improve its content, and respond to buyer requests in Toronto and the GTA.

Smart Buyer Guide is not a lender. We are an independent research and matching platform.

What We Collect

• Details you submit in forms (name, email, phone, area, budget, timeline, notes).
• Calculator and page interaction data (for example, starts/completions and page views).
• Analytics and marketing signals from tools such as Google Analytics and Facebook Pixel.
• Basic technical data (device/browser info, referrer, UTM tags, and cookie identifiers).

Why We Use It

• Analytics: to understand how people use the site.
• Content improvement: to make calculators/pages more useful and easier to navigate.
• Marketing: to measure campaign performance and improve relevant messaging.
• Partner routing: to connect submitted requests with relevant third-party provider categories.

How Your Information Is Used

When you use this site, your request may be routed to one or more third-party partners based on lead type, area, and scenario fit. Any additional information submitted directly to those providers is handled under their own privacy policies.

We do not position ourselves as a lender, brokerage, or contractor. We operate as a research and routing layer to help users compare practical next steps.

Cookies and Tracking

We use cookies and similar tracking tools on this site, including Google Analytics and Facebook Pixel. Cookies help us understand usage patterns and improve the experience.

Affiliate and Partner Disclosure

Some partner referrals may generate compensation to support platform operations. This does not create guaranteed approvals, guaranteed pricing, or guaranteed outcomes.

Data Retention

We retain non-sensitive data only as long as necessary for analytics, delivery auditing, and product improvement purposes.

Your Choices

You can disable cookies at any time in your browser settings. If you block cookies, some measurement features may not work as expected.

Sharing

We may share data with service providers that help operate this site (for example analytics, hosting, and notifications), and with partner categories when you submit a lead request.

Questions

If you have privacy questions, please use the Contact page and we will respond.