GTA Home Potential
Privacy Policy
Key information about how we communicate, what our tools do, and how to reach us.
Privacy Policy
Last updated: April 15, 2026.
We collect only the information needed to respond to your request and route it to the relevant partner category (mortgage, realtor, or contractor).
What We Collect
- Contact details you provide (name, email, phone).
- Location and project context (GTA area, budget range, timeline, notes).
- Lead-intent details from form selections and calculator context.
- Technical and attribution data (UTMs, referrer, session-level analytics events).
How We Use It
- To answer your request and connect you with relevant partners.
- To operate calculators and improve content quality and conversion flow.
- To send operational notifications to our internal team.
Consent and Canadian Marketing Rules
By submitting a lead form, you consent to communications about your request. We keep communication tied to your stated intent and provide opt-out paths for marketing messages where applicable.
Sharing
We share lead details only with relevant routing partners and service providers required to operate this website (for example, hosting, analytics, and notifications).
Retention
We retain lead and event records for operational, reporting, and audit purposes, then remove or anonymize data when it is no longer reasonably needed.
Your Requests
You may request access, correction, or deletion of your personal data by contacting us through the Contact page.
